If we were at a party—half-drunk, swishing vodka around in our martini glasses, talking nonsense and feeling untouchable—I’d abruptly look at you and say,
“You know what I’m sick of?”
Then I’d pop an olive in my mouth and let the silence hang for dramatic effect. You’d raise an eyebrow, roll your eyes, and say,
“What now?”
And I’d take a long, theatrical sip before replying:
“I’m over how obsessed we are with putting ourselves in boxes just to be marketable.”
That’s when you’d roll your eyes and give me a look like, What are you even on about?
But seriously—think about it.
We create these polished social media profiles and turn ourselves into characters. You’re a “finance bro” or a “marketing girly.” A “tortured writer.” A “gym rat.” We pick a lane, dress the part—even if it makes no sense. Like, why are you dressed like a fisherman at brunch?
We slap on aesthetics like name tags. We brand ourselves so we’re easier to understand, easier to like, easier to scroll past. Even astrology has become a costume. I love a Pisces, but god forbid you just be—without also being a “Spicy Pisces who loves espresso martinis.”
We used to be people. Now we’re personas.
Don’t get me wrong, it’s fun to play a part and social media really isn’t that serious. It’s when it begins to seep into real life when it really makes my skin crawl.
Being multifaceted is kind of the whole point of being human.
It’s easy to learn one thing about someone and assume twenty more that might not even be true. But no one is just one way. Even your most type-A friend has a messy side. The most enviable person you know is carrying something heavy. And yes—someone you can’t stand probably has something exciting going for them.
And that’s a beautiful thing.
You don’t have to be a “clean girl” every single day. You can switch up your drink order. You can take a detour, get a new job, blow up your whole career and start over.
You get to be all of it.
And please—please—change your opinion. Be curious. Go down weird little rabbit holes. Take detours. Grow out of things.
DO NOT curate your entire wardrobe (or your identity) just to fit an aesthetic.
As social media becomes one big ad space, the last thing we need is to make our real lives marketable, too.
And those quirky little things you might feel insecure about—the habits, the hobbies, the "unpopular" opinions?
That might be exactly how someone feels seen by you.
Authenticity, vulnerability, just being real asf—none of that needs a mood board. It’s magnetic on its own.
You weren’t made to be a brand.
You were made to be a person.
And isn’t that how this whole conversation started? Let’s go get another drink.